Hinterland Group Make Yamaha A Key Boating Ingredient

The Gold Coast’s own Hinterland Group has expanded their marine retailing initiatives by unveiling a new-look boating dealership in Labrador with Yamaha outboards a key player in their new venture.

   

Offering well known local boat brands and backed by the team behind the highly awarded Hinterland Toyota dealerships, the newly named Broadwater Boating Centre in Labrador is already enjoying brisk business.

The Hinterland Group consists of a number of automotive, marine, recreational vehicle, trade and financial businesses to support the Gold Coast and surrounding Hinterland area. With Hinterland Marine in Burleigh Heads already a thriving member of the Hinterland Group for over 4 years, the latest Broadwater Boating Centre project has all the right ingredients borne of a long-term plan bound for success.

“Building the Broadwater Boating Centre has been a long term plan of the Hinterland Group with Yamaha and Quintrex key ingredients to this dealership,” said Broadwater Boating Centre General Manager, David Whyte.

“Hinterland Marine has been the premiere Quintrex dealership throughout the southern Gold Coast region and we wanted to maintain this momentum in the north. When the opportunity came to purchase an existing Yamaha dealership in the northern region, we jumped at the chance to bring Quintrex together with Yamaha outboards.”

While only early days, the team at Broadwater Boating Centre are confident of their future success and expect to apply the same formula that governs all Hinterland Group businesses- customer service.

“The Hinterland Group began with Tony Stark’s Hinterland Toyota dealerships which currently hold two Toyota Presidents Awards presented for excellence in business systems, procedures and customer service,” explained David.

“The team of directors behind the award winning Hinterland Toyota dealerships is also behind all of the Hinterland Group businesses. The sheer size, reputation and management structure of the Hinterland Group can give our customers confidence in our new dealership.”

 “We have purposefully stuck with local boating brands with Quintrex and Allison fibreglass boats all powered exclusively by Yamaha outboards for a wide range of boating needs. We have first class premises and aim to grow our service side further to offer our customers the best in after sales and support plus the strength of Yamaha’s YMF finance program and genuine parts.”

amaha outboards are available through an Australia-wide network of authorised Yamaha outboard dealers.  All Yamaha 4-stroke outboards are supported with a full 4-year manufacturer’s warranty and all 2-stroke outboards are backed by a 3 year warranty – standard conditions apply.

 

 

For further information on this story contact:


Brett Hampson
National Sales & Marketing Manager
Marine Products

Tel (07) 3906 7000
Fax (07) 3906 7099
www.yamaha-motor.com.au

 

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© Bob Carter & Associates 2008